10 Percent Of U.S. Households Are Using Shared Netflix Passwords

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Posted 2 years ago

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Netflix Sees Record GrowthWith the rise of Netflix across the country’s households, there’s one thing that has stood out among the streaming service’s subscriber base.

And it’s not what you think it is.

According to recent reports, it’s been found that among those that use Netflix and Hulu in their homes with broadband connections, 11 percent and 10 percent respectively use someone else’s account and password information to gain access.

Also included in the report was an accounting for Amazon Instant Video subscribers, which clocked in at 5%.

The report was provided by research firm Parks Associates of Dallas, Texas.

The news comes as the streaming video services industry has seen explosive growth, with the recent additions of HBO Now which gives U.S. subscribers the opportunity to stream video content from HBO without a cable subscription and Dish Network’s Sling TV which consists of a live-streamed online TV package offered at $2o per month.

The report also found that the majority of 18 to 24 year olds who have access to broadband service compose the highest amount of those who share passwords, at 22 percent.

Part of the statistic comes from the fact that Netflix and other streaming video companies don’t have policies in place that crack down on such practices.

In addition, Netflix’s subscription tiers do allow for two to four people to watch content through the platform based on which tier they have chosen.

Christopher A. Smith

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