Posted 10/16/2013 at 7:49 PM
Posted 4 years ago
As the headline purports, Adidas hopes to run neck-and-neck with Nike for wearable technology. This may be difficult as Adidas’ watch at $399 is to cost almost $250 more than the new Nike FuelBand SE. With all the bell and whistles that Adidas’ watch is to offer, it still may come up short in making up for the higher price tag.
On November 1, when it comes out, we will see.
VP of Adidas’ interactive division has chimed in with saying that “We’re not trying to make the best smartwatch, but rather the best running watch”