Posted 04/18/2013 at 8:37 AM
Posted 4 years ago
After the great success of the Kindle Fire and Kindle Fire HD, first in the U.S. and then in Europe and Japan, Amazon has announced it is expanding operations further afield by opening its Appstore in almost 200 new markets across the world.
Whether or not this means the Kindle Fire will follow the Appstore is not known, however, it does seem like the next natural step. The announcement also intensifies the rumors that have been around for quite some time about an Amazon smartphone.
Launched in the US back in 2011, Amazon’s only expansion to date has been to deliver the Appstore to the U.K., Germany, France, Spain, Italy, and Japan. With yesterday’s announcement, the marketplace will now roll out to many additional countries including Australia, Canada, Brazil, India, South Korea, Mexico, South Africa, and even the Vatican City.
The Amazon Appstore currently has over 50,000 apps and will be made available on a wide range of Android devices, giving users an alternative to the Google Play Store.
The news will be particularly beneficial to developers, who will now be able to reach a global audience with submitted apps.
“Allowing developers to target distribution of their apps and games in even more international countries is yet another important milestone as we strive to serve consumers and developers globally,” said Amazon’s vice president of apps and games, Mike George.
“Many of our existing developers have localized their apps and games for international consumers, and we look forward to working with new developers that have been waiting to bring their apps to more Amazon customers across the globe.”
Registered developers will have their apps automatically made available for international download Amazon said, and new apps can be submitted for distribution by visiting the Amazon Mobile App Distribution Portal. Developers shouldn’t be carried away with the thought of global riches just yet though, as the rollout is likely to take a few months to complete.
This is a major step for Amazon as it looks to compete more effectively against the mighty Google Play Store. While the latter currently has a much bigger global audience, the fact that Amazon’s apps are tested by the company and backed by customer support, means that the Appstore is a safer place to find and download applications – something that could well work in favor of the world’s largest online retailer.