Amazon Gets Apple’s Claim of False Advertising Dropped

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Posted 5 years ago

A court battle involving Apple will certainly come as no surprise for readers of this blog; however, Cupertino’s ongoing dispute with Amazon is something that has yet to have had a mention.

The two companies have been battling it out in court for the best part of 19 months now, and while the whole thing has gone rather quiet in recent months, a court ruling has put the case back in the spotlight.

The dispute between Amazon and Apple originally began back in March 2011, just after the former launched its marketplace. The name of the marketplace – Amazon Appstore – did not go down well with Apple, who accused Amazon of trademark infringement over the use of the word ‘Appstore’ and of false advertising, claiming that customers would be confused between the two stores.

On Wednesday (January 2, 2013), a court ruled in favor of Amazon, dismissing Apple’s claim that the Amazon Appstore is false advertising. Techradar highlighted a section of the court ruling, which said, “The mere use of ‘Appstore’… cannot be construed as a representation that the nature, characteristics or quality of the Amazon Appstore is the same as that of the Apple App Store.”

This verdict comes just three months after Amazon had asked a federal judge to throw out the claim, arguing in its defense that both Steve Jobs and current Apple CEO Tim Cook had each used the term ‘appstore’ to refer to rival marketplaces, thus making the term generic, which in my eyes it is.

Amazon will no doubt be delighted with this ruling, but the case is far from over as Apple continues its claim for trademark infringement. With Cupertino not unaccustomed to lengthy court battles, it will be interesting to see how this one plays out over the next few months.

– Anthony Carter

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