Posted 06/04/2015 at 8:04 AM
Posted 2 years ago
Amazon just added a new shipping feature that may strike at the heart of other online retailers offering free shipping.
On Wednesday, the company introduced a new service entitled “Fulfillment by Amazon Small and Light”.
The delivery service will be free of charge for customers ordering items that weigh no more than 8 ounces.
Before this, a user would have to place an order that would total $35 or more or be an Amazon Prime member.
All orders placed with this service will be shipped out from a new hub located in Kentucky and will take anywhere from four to eight days.
The items that qualify would be smaller items like makeup and electronics accessories that usually fall into a price range under $10.
It takes its cue from other stores like Walgreens and Wal-Mart which has seen a jump in sales of these items over the past few years.
Amazon’s own tests found that these items with the newer delivery service were snapped up quicker than those with the standard shipping price over a 13-week period.
The move is another play by Amazon to gain further dominance in retail and possibly open avenues to alternative modes of shipping it has explored in the past.