Android’s Global Dominance Continues

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Posted 3 years ago

Android’s Global Dominance ContinuesThere is no stopping the Android juggernaut at the moment, and the Google operating system continues to steamroll everything in its path, including Apple.

According to a report released yesterday by leading research and consultancy firm Strategy Analytics, Android now accounts for 80 percent of all smartphone shipments worldwide – some 182.6 million handsets, and a year-on-year growth of 74.1 million. The figures, which looked at shipments in Q2 2013, were not quite so pleasing for Apple though, as iPhone shipments fell to its lowest levels since 2010.

Worldwide smartphone shipments increased by a massive 47 percent this year, from 156.5 million units in the second quarter of 2012 to 229.6 million in the same quarter this year. Apple’s shipments for the quarter totaled 31.2 million, a rise from 26 million in Q2 2012; however, fortunes were mixed as market share dropped from 16.6 percent to 13.6 percent year-on-year due to the growth of its big rival.

Executive director at Strategy Analytics, Neil Mawston said that there were several key factors involved in the increase of Android and subsequent decline of Apple.

“Competitive licensing costs, numerous hardware partners, and a large apps store continue to be among the main drivers of Android’s success.”

Senior analyst at the firm, Scott Bicheno added: “Growth was driven by strong demand for Android models across all price-tiers in developed and developing markets, such as the US, China and Brazil. Android now accounts for an impressive 8 in 10 of all smartphones shipped on the planet.”

Beyond the big two, there was good news for Microsoft, as Windows Phone shipments rose from 5.6 million to 6.9 million, giving the company a market share of 3.9 percent and a year-on-year growth of 0.3 percent.

This research is really all about Android though, and with 12,000 unique devices on the market and more flagship phones to come from leading manufacturers, numbers will surely only increase further in Q3 2013. Something that Apple and the others will not want to hear.

– Anthony Carter

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