Apple Announces iPhone 5 But with No Surprises

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Posted 4 years ago

Apple Announces iPhone 5 But with No Surprises After all the rumor, hype and expectation, the wait is finally over as Apple has unveiled their new Apple iPhone 5. The date of 12 September has long been suggested in the tech world to be the date when the latest iPhone was shown to the world, and it was indeed correct as Apple CEO Tim Cook and other company executives took to the stage at the company’s event in San Francisco to show off the new device.

“Today, we’re taking it to the next level, we’re making a huge leap,” were the words of Cook at the start of the event, but many people in attendance and those keeping a watch on the news online, were left a little bit flat by the end of it. Why? Because Apple basically showed off a phone that was exactly the same as everybody thought it was going to be.

Ezra Gottheil of Technology Business Research, speaking to PC Advisor summed it up best: “It was an hour to tell a five-minute story,” she said. “They essentially said, ‘It’s all you thought it was, no surprises, have a good time.”

The rumor mill –which has been in full swing for the best part of a year – nailed everything about the iPhone 5 (including the name). So when Tim Cook enthusiastically announced the phone’s high points, nobody was in the least bit surprised.

Thinner, lighter and faster

Apple says that the new iPhone 5 is “unlike anything we, or anyone in the industry, has made before.” It is thinnest smartphone the world has ever seen at 7.6mm, and at 112 grams, is 20% lighter than the iPhone 4S. As expected, the display has been increased to 4.0 inches, the first time the size has changed since the iPhone was originally launched by Steve Jobs back in 2007. Increased screen real estate also means improved pixel resolution at 640 x 1136 pixels (326 ppi).

A new Apple A6 chipset is powers the device and is 22% smaller and more efficient than its predecessor. There is a 4G chip inside, but no LTE technology – a blow to networks and financial providers. Storage options remain the same as ever and once again there is an 8-MP camera. The iPhone 5 will also feature a new 80% smaller dock connector.

So much about the new iPhone was already known, that any member of the audience could have climbed up on stage and reeled off the specs.

Even the rumors of the release date were on the money. The iPhone 5 will go on sale on 21 September in Apple stores in U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the U.K. Carrier partners will also begin retailing the phone on that day.

There is no doubting that the new iPhone 5 is a damn good phone, and Apple is sure to sell every model they can make in the coming months; however, it is hard not to feel a just a little dejected after the months of anticipation.

– Anthony Carter

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