Posted 09/29/2012 at 12:26 PM
Posted 4 years ago
It has been ten days since the release of Apple’s iOS 6, and despite the many good things about the OS, one thing has dominated the tech world: Maps. With their new operating system, Apple decided to do away with Google’s apps and instead introduced a dedicated maps app of their own. However, for all its good intentions, it turns out that Maps just isn’t very good, especially compared to what Google and Nokia are bringing to the table. To his credit, Apple CEO Tim Cook has realized that the iOS 6 app is not up to the company’s usual high standards, and has written a heartfelt open letter to customers apologizing for failing to “deliver the best experience possible to our customers.”
In the letter, Cook says sorry for the frustration caused to iOS users and even goes so far as to suggest that customers use competing products:
“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.”
At the time of its release, Apple spokesperson Trudy Muller suggested that Maps was a work in progress and that “the more people use it, the better it will get.” Since its release Maps has seen more than half a billion locations added, however, users are still extremely frustrated with the app’s performance which has forced Apple into an apology.
If they haven’t already, customers reading the letter are likely to take Tim Cook’s advice and try out alternative maps applications. In the meantime all Apple can do is work to improve the quality of their own app and then work their magic to bring back the customers.
Here is the letter in full:
“To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.”