Apple Changes Course – Will Pay Apple Music Artists During Trial Period

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Posted 2 years ago

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Apple's New Streaming Music Plans May Be Target Of EU Antitrust RegulatorsThanks to a letter from one of music’s top-ranked artists, Apple Music is now changing its tune about a controversial part of its upcoming launch.

In response to a pointed letter written to the company by pop artist Taylor Swift via the social media platform Tumblr, in which she blasted Apple Music’s choice not to pay artists during the three-month free trial period as disappointing, and completely unlike this historically progressive and generous company, Apple has reversed course and will now pay all of the artists during the free period.

Swift had pulled her hit album “1989” from the streaming music service in protest over the initial move put forth by Apple.

This followed her move to pull the album from rival Spotify over the company not paying artists enough per stream.

Eddy Cue, Apple’s senior vice president, told press that he spoke to Swift directly over the weekend and let her know that the company listened and were making the change.

He went on to say: “She was thrilled to hear from us and that we were making the change, and we were grateful for that.”

Going forward, Apple Music will now pay artists and rights holders per stream, but the specific amount was not disclosed by Cue.

Christopher A. Smith

HR

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