Posted 05/18/2015 at 7:37 AM
Posted 2 years ago
In a move that is certain to increase the amount of traffic directed through its portal, Bing is making the move to boost websites that are mobile-friendly within their search result listings.
The news on the move states that Bing will issue these changes over the next few months.
It allows flexibility for both Bing and all websites that could be concerned that they’ll be left out in the cold with the new revisions in search ranking.
As a spokesperson for Bing, Shyam Jayasankar states, “While the changes will improve ranking for mobile-friendly pages, webpages that are highly relevant to the given query that are not yet mobile-friendly will not get penalized.”
Instances that would prevent websites from being considered for elevation under these circumstances include text that cannot be read and faulty plugins.
The move is partly influenced by Google’s earlier decision to implement similar changes to their own search rankings a month ago. Both companies are focused on the growing trend among their consumer bases that view their media via smartphones and tablets.
While the jury is still out with regards to the results of Google’s move, Bing’s choice to go in that direction may make this become more of an industry standard among browsers and search engines in the future.