Posted 10/22/2013 at 3:11 PM
Posted 4 years ago
BlackBerry’s Messenger (BBM) software is finally ready, a month from a botched launch, for iOS and Android gadgets. Starting Monday – though you must hold on until the official OK comes – you can go to Apple’s App Store or Google Play, and download it. Maybe, you were one of those who back in September signed up to be notified by email about BBM: If so, you’re in luck and you will find the apps will be available to you without waiting when Monday rolls around. It is a good thing to be prepared, and it seems that approximately six million people signed up for email notifications.
The Canadian BlackBerry firm is going through a lot of confusion and misery lately. Tellingly, besides botched launch dates and an unlikely chance that it will have a lucrative smartphone business, BlackBerry had to deal with nearly $1bn in inventory that went unsold for its current Z10 devices. BBM stands a rumored chance of being a spin off of BlackBerry as the company may place its main focus in the software market.
BlackBerry is hedging its bets on consumers outside the realm of its traditional BlackBerry base to take to the BBM on iOS and Android. The fact that BlackBerry has been overtaken by WhatsApp, a steady rival, is putting even more pressure on the company to succeed with their latest endeavor.