Posted 10/25/2013 at 2:12 PM
Posted 4 years ago
The insanely popular BBM instant messaging app is going to remain free-of-charge.
BBM Channels will be the new social networking feature that will deliver specified advertising to users of the app, to keep it free (for as far into the future as possible).
Apple and Android users by the millions currently use BBM.
BBM channels is still in beta testing. The vice-president of BBM for BlackBerry, Andrew Bocking made the quote to The Morning Edition’s host Craig Norris on Friday: “We have other ideas on how to monetize the service”.
BlackBerry plans to profit, in ways besides BBM channels, through a combination of marketing and advertising in other yet-to-be launched ways.