Posted 05/28/2015 at 9:01 AM
Posted 2 years ago
In an interview that took place at the Code Conference outside of Los Angeles, California this past Wednesday, the CEO of CBS didn’t shy away from the possibility of the network joining forces with Apple.
Moonves confirmed that he was in continued discussions with Apple’s senior vice president of Internet software and services Eddy Cue, stating that “In any one of those bundles, we will be a part of it.”
But he was adamant and to the point in saying that Apple would have to cough up some major money for this to take place.
CBS’s interest in linking up with Apple TV reflects a new wave of TV programmers making deals with online services like Netflix to have their content streamed through their Web platforms with sufficient compensation paid to them.
And while it does put traditional paid television package deals at risk of being phased out due to consumers’ slow but steady inclusion of more Internet streaming in their entertainment habits, it has helped networks develop their own Web offerings.
In the case of CBS, their online TV service CBS All Access is doing quite well according to Moonves, who didn’t disclose subscriber details outside of the fact that they could gain access to past program content for $6.99 a month and see current TV offerings live.