Disney CEO: Company is Likely to Focus on Social and Mobile

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Posted 5 years ago

One of the biggest announcements to come out of the entertainment industry in years happened yesterday as Disney revealed they had acquired Lucasfilm and all of George Lucas’s other companies for what seems like a bargain price of $4.05 billion. The deal will give Disney the properties of the likes of Indiana Jones, Willow, and of course, Star Wars.

Quite rightly, much of the focus at Disney’s conference was on Star Wars and the vast money making potential of Lucas’s most popular franchise. Disney revealed that it plans to make a new Star Wars movie every two to three years, which is likely to easily make them their money back, but gaming has also been a big part of the Star Wars empire, which prompted one analyst to ask for details on Disney’s interactive strategy for the future.

Disney CEO Bob Iger responded to the request by saying that the company is “likely to focus more on social and mobile than we are on console.”

Most of the popular Star Wars games in the past have been developed specifically for console, so for Iger to say that more focus will be placed on mobile is certainly intriguing, however, not all that surprising given the current trend in social and mobile gaming.

As reported by TechCrunch, Disney executives said that gaming accounted for slightly less than 20 percent of Lucasfilm’s revenue in the past year, with films making up 25 percent of revenue, consumer products 25 percent, and 30 percent made up of everything else. In a video report by Bloomberg Businessweek, Bob Iger has said that the purchase of Lucasfilm should not change the company’s goal of making Disney Interactive in 2013.

The first mobile game bearing the Star Wars moniker is Angry Birds Star Wars, due for release in just over a week. Angry Birds makers Rovio have said in the past that their aim is to be “much bigger” than Disney and the renewed hysteria surrounding Star Wars will certainly help the companies new game profit. However, if Disney considers Rovio to be a rival in the mobile gaming stratosphere, the relationship between Lucasfilm/Rovio could be over after just one game.

– Anthony Carter

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