Posted 05/22/2015 at 9:14 AM
Posted 2 years ago
If you’re one of those brands who frantically obsess over amassing a heavy multitude of ‘likes’ on Facebook — you may want to reconsider.
According to Niall Fagin, head of Facebook’s entertainment division for the Middle East, Europe and Africa, the amount of fans a business page garners shouldn’t be regarded as a true measurement of impact.
The power of the ‘Like’ button is present everywhere on the Internet as a way to track and connect user activity to that Facebook business page.
It has spurred every brand name and business from small to massive to come up with various schemes and promotions to earn as many ‘likes’ as possible.
Fagin feels that Facebook itself is to blame for what he views as “the biggest mistake so many people are making.”
In making these remarks at the Sound City 2015 music conference in Liverpool, England,
Fagin stressed that the best way for brand pages and their creators to reach out to fans who will stick around is video content that redirects to places where more can be found that’s linked to the business like YouTube, for example.
“And that’s how you get awareness on Facebook — not through ‘Like my page’. No-one gives a shit about your page!” he joked.