Facebook Eyeing a Future in Mobile

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Posted 4 years ago

Since Facebook’s stocked flopped in May, company CEO Mark Zuckerberg has been lying pretty low; however, he was back with his first public appearance in over three months when he took to the stage for an interview at the TechCrunch Disrupt conference in San Francisco.

Zuckerberg answered questions about the company’s stock market performance and hinted that a Facebook search engine could be a new avenue for the social network to explore. He also announced that Facebook’s future is in mobile devices.

“It is really clear from the stats and my own personal intuition that a lot of energy in the ecosystem is going to mobile, not desktop (computers),” Zuckerberg said on stage. “That is the future. We are going to be doing killer stuff there.”

In his half hour interview with TechCrunch founder Michael Arrington, the Facebook chief expressed how the company was on course to make “more money on mobile than we make on desktop,” and that “We’ve transitioned, and are now a mobile company.”

Approximately half of Facebook’s 950 million members are now accessing the site via smartphones and tablets, so it is only natural that mobile is the major focus for Zuckerberg moving forward. In the past users have often complained about how slow and ponderous the Facebook app is on mobile devices, and this has a lot to do with the fact that apps were built to run on numerous devices rather than being focused on specific mobile operating systems.

The fact that Facebook made a mistake by using HTML 5 framework for mobile platforms is not lost on Zuckerberg though, who admitted “That is one of the biggest mistakes, if not the biggest, strategic mistake we’ve made, but we’re coming out of it now.”

Making Money

Facebook are likely to make most of their money from ad revenues. The company rolled out premium advertising on mobiles earlier this year, but still makes most of their money from desktop advertising – that is expected to change in the coming years. The big blue social network earned $72.1 million this year according to a recently released report by eMarketer. However, in an article published by ITProPortal, forecasters at eMarketer suggest that “mobile is a long-term play for Facebook,” and that Zuckerberg’s boys will earn more than $385 million by this time next year and an estimated $629.4 million by 2014.

With those kinds of figures being thrown around, it is clear to see why Zuckerberg is so keen on mobile!

– Anthony Carter

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