Facebook Giving Retailers Free Beacons To Enhance Their Place Tips Service

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Posted 2 years ago

HR

Facebook Giving Retailers Free Beacons To Enhance Their Place Tips ServiceBusinesses and retailers who were looking forward to the latest service offered up by Facebook to assist them will be getting a little gift.

Facebook began testing out the Place Tips service in January of this year, and on Monday announced that they would be making the service available to all businesses within the United States.

They were being beta-tested with a small group of New York City-based businesses.

As an added incentive, it created an online application for businesses that signed up to obtain a free beacon for every one of their physical stores.

Beacons are tiny devices that are able to emit a signal to someone’s smartphone when they come within a certain proximity to the source.

These beacons can provide deals and information to potential customers if they wish to make a purchase.

They help because while retailers can’t really advertise through the service, the beacons boost their visibility greatly.

Facebook also has these beacons manufactured which would figure into their decision to give them to businesses since all parties benefit from customer traffic increases as a result.

Christopher A. Smith

HR

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