Facebook Increases Mobile Market Share

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Posted 3 years ago

mobile-ad-revenueFacebook’s share of mobile business is up over 15% for the year, a tripling of their mobile market share over last year.

A report by eMarketer estimates that Google will grab 53.17% of the worldwide mobile ad market this year, up slightly over 2012—primarily a result of continued growth in mobile search usage and further mobile monetization of YouTube. The overall mobile ad market worldwide is expected to grow 89% to $16.65 billion in 2013, eMarketer estimateFacebook and Google are at the top for both mobile and digital ad publishing as well.

The report also states that Google remains by far the No. 1 digital ad publisher in the world and will take in nearly 33% of all digital ad dollars worldwide this year, eMarketer estimates, up from 31.46% in 2012. Facebook will also increase its share of the total, to 5.41%, while Yahoo! will lose some ground. Microsoft’s share of the worldwide market will hold steady.

Charles Herrion

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