Facebook Launching Auto-Play Video Ads Over Mobile

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Posted 3 years ago

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Facebook Launching Auto-Play Video Ads Over MobileFacebook is slowly rolling out video ads over mobile. User can expect to see these ads in their mobile news feed in the next few months.

The videos will play without sound, as has  already been seen with videos on the the desktop version of Facebook for some users.

By tapping the ad, users will be able to hear the audio, and the video will then play in full screen.

From Facebook:

“Premium Video Ads are bought and measured in a way that’s similar to how advertisers already buy and measure ads on TV…With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experiences.”

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