For $200 Million, Apple Goes Topsy-Turvy On Twitter

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Posted 4 years ago


For $200 Million, Apple Goes Topsy-Turvy On TwitterIndexing Twitter’s archival data of public tweets as far in the past as the year 2006, is what Topsy have done. They have piqued the interest of Apple with their social media analysis methods and for $200 million will serve as a yardstick for the media giant to make more informed decisions based on social trends online.

DataSift and Gnip accumulate data from Twitter’s “firehose”; meaning the complete stream of Twitter posts. These companies analyze, then resell.

Having insight into what people are saying and doing, and how they move about is the key to knowing their needs and understanding trends.

Rich Casale


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