Posted 07/02/2015 at 9:07 AM
Posted 2 years ago
The long wait for video game consoles to be available to the public in China is over.
But it appears that the public may not be that overjoyed by the news.
Microsoft and Sony are poised to start selling their popular video game consoles in the country after a ban on them was lifted.
Both companies are estimated to sell over half a million of their Xbox One and Playstation consoles respectively, but those numbers pale when lumped into global sale tallies for Microsoft and Sony.
Part of the issue is that gamers in China are more prone to play games on mobile devices or personal computers as opposed to games on consoles hooked up to television sets.
Another issue that comes into play is that both Sony and Microsoft were required to associate themselves with a Chinese partner to sell their consoles and games.
Sony teamed up with Shanghai Oriental Pearl Group, and Microsoft partnered with BesTV.
But both of those local partners merged late last year.
Game publishers have also seen some obstacles as government regulators are slow to approve a heavy amount of games due to their internal codes regarding offensive content.
At present, 31 titles have been approved by the government with 20 titles pending.