Gartner Analysts At It Again: $42BN By 2017 For Mobile Ad Expenditures?

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Posted 3 years ago

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Gartner Analysts At It Again: $42BN By 2017 For Mobile Ad Expenditures?Gartner analysts have polished the crystal ball, with a calculator held firmly in a free hand, to deliver their projections about the mobile ad spending tallies for the years of 2014 to 2017.

The projection involves a slowdown from 2014-2017, due to demand versus mobile ad inventory. Supply over demand is the bottom line. Though despite an explosive state of affairs on the worldwide web, “sustained interest” in the mobile revolution will keep things busy in the market.

$18 billion is the stupendous amount of worldwide mobile advertising capital to be employed for this year of 2014. That is an increase of $13.1 billion hard-coded into advertising, up from last year. As unbelievable as it may sound, and that is what Gartner analysts are for — predicting tumultuous amounts over large spans of time — by 2017, the world’s mobile advertising market will have stoked up the net worth of $41.9 billion. That’s darn near this headline-making $42 billion worth, isn’t it?

Rich Casale

HR

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