GoDaddy Acquires Afternic

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Posted 3 years ago

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In a move designed to capture a larger portion of the domain aftermarket, and increased options for new TLD’s, GoDaddy has acquired Afternic.

“Having the right domain name is vital, no matter your venture,” said GoDaddy CEO Blake Irving. “GoDaddy is working to bring the ‘domain aftermarket’ together with new registrations and make both super-simple to access. Our customers need an easy way to buy the name they want, regardless of whether it’s new or has been registered previously. This acquisition forms a registrar-led process that creates faster and more trusted transactions across the board.”

“The success of the new TLDs and the aftermarket relies on a tight-knit group of diverse registrars and Afternic has done tremendous work to bring everyone together,” said GoDaddy Vice President and General Manager Mike McLaughlin.

“GoDaddy’s adoption and endorsement of Afternic as the standard for Fast Transfer will accelerate the growth of the domain aftermarket across the entire industry,” said Afternic SVP of Business Development Bob Mountain – who will remain Afternic’s Chief Revenue Officer. “Registrars around the world are realizing that the aftermarket presents a significant opportunity for revenue growth. GoDaddy’s acquisition and investment in Afternic is a win for registrars, domain owners, and customers, and will provide the necessary scale to grow the aftermarket for years to come.”

“Afternic and GoDaddy share a vision for creating a unified domain aftermarket,” said Kelly Conlin, the Chairman and CEO of NameMedia, Afternic’s parent company. “By operating Afternic with the interests of the registrars and their customers first and foremost, this transaction not only fulfills this vision, but reinforces that registrars are the very best place to find all available domain names.”

Charles Herrion

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