Posted 05/09/2013 at 2:12 PM
Posted 3 years ago
It has been three years since Hipstamatic first launched its self-titled app on iOS and in so doing gave birth to the square photo-filtering craze that Instagram has now become famous for. For new iPhone owners, Instagram is probably all you know, and with over 100 million users there is no doubt that the Facebook-owned app is the leader in its niche. Hipstamatic, though, has never gone away and still has a loyal following of its own, with 4 million users taking 60 million pictures a month. However, one thing that those 4 million users have been lacking is a social aspect to the app. This is something that the company is looking to address with the release of Oggl.
Rather than give the existing app a major overhaul and risk alienating users, Hipstamatic has decided instead to create a spin-off app. Oggl for iOS is designed to allow people to take Hipstamatic-style photos that can then be shared with family and friends and is described by the company as “a community for creative people to capture and curate their lives through photography.”
While giving users access to a whole load of new social features, Hipstamatic makes it clear that this app is not for trashy photos.
“Oggl isn’t a fuzzy snap of cooking solo on Tuesday — it’s dinner at French Laundry,” Hipstamatic wrote. “Oggl isn’t screenshots of your favorite album cover — it’s when you hung backstage with the band. Oggl isn’t ducklips or bathroom selfies — it’s living like you mean it, your best creative work, and amazing life moments,” the company said in a blog post.
It’s pretty hard to be truly innovative with a photo app, so naturally Oggl shares more than a few similarities with Instagram, Flickr and 500px. It does, however, solve the company’s social problem by allowing photos to be published to Facebook, Twitter, Flickr and Instagram.
Oggl is currently free to download on an invite-only basis on iOS and comes with five shooting settings that use the point-and-shoot “Capture” camera: food, portraits, landscapes, nightlife, and sunsets. There are more of Hipstamatic’s “beautiful lenses and films” available, but to get access to them users will need to choose either a $0.99 monthly or a $9.99 yearly subscription.