Posted 02/01/2013 at 12:16 PM
Posted 4 years ago
Chipmaker Intel is one of the star names with new things to show off, and have announced ahead of time what it has planned for its booth at MWC.
Revealing its plans, Intel said its aims to introduce dual core and dual graphics Android smartphones, tablets and Ultrabooks; however, it is the former topping the bill.
“Specifically, Intel will showcase its latest smartphone technologies and devices running the Android platform, including a new dual core, dual graphics platform, as well as OEM- and service provider-supported devices based on the company’s new Intel AtomTM Z2420 platform targeted at emerging markets,” said the Intel press release.
Intel is still a relative newcomer to the mobile market and has some ground to make up on market-leader Qualcomm; they plan to do this in 2013 by focusing partly on the emerging market with the Lexington Atom Z2420, which was announced at CES back in January. India, China, Latin America, and Southeast Asia will be the markets targeted by the “value smartphone” processor and Intel has already set the ball rolling in Africa with the release of its first smartphone, dubbed the “Yolo.” The basic smartphone was launched with the help of Safaricom and the chipmaker also has another partnership in place with Acer, which will help them break into the emerging markets in the Asian Pacific. Acer being a big name manufacturer (albeit in computers and not smartphones) should help Intel gets a decent foothold in this part of the world.
With this Atom processor, Intel has promised double the performance of its predecessor and is already being used in the new Lenovo 5.5-inch idea phone. MWC will tell us whether the chipmaker is true to its word.