Posted 01/22/2014 at 8:24 AM
Posted 3 years ago
Issuu, the world’s fastest growing digital publication platform, has announced the launch of its brand new Android app, making the company’s catalog of over 15 million publications available to all Google Play users.
While Issuu was released as an Android app a few years back, this new launch is a complete reworking and offers a new high-gloss reading experience to users.
“Today for the first time Issuu readers can carry 15 million magazines on their favorite Android device and discover content from hundreds of thousands of global publishers,” said Joe Hyrkin, CEO of Issuu, in a press statement. “The new app was designed from the pixels up to offer the world’s best mobile reading experience. And, with the massive depth and breadth of content on Issuu there is something for the enthusiast in everyone.”
Currently serving over 80 million users, Issuu will bring its vast magazine portfolio to Android in over 30 different languages and allow people to browse latest titles and explore an array of niche magazines across various categories, including Business, Fashion, Art, and Design. While it will probably be seen as a rival to Flipboard and the forthcoming Facebook ‘Paper’ project, Issuu offers something different in that it provides content from its own platform of dedicated magazines, rather than relying on aggregated web and social news.
As noted by TNW, the app does not come with a search function (that will be added soon), but offers content that you may like based on your reading history. Content comes from hundreds of thousands of publishers including the likes of VICE, NASCAR, Armani, The Nest, and The Bump, all of which are made for sharing.
The company has also announced a partnership with the Huffington Post Media Group to offer exclusive access to the Huffington Magazine.
“We are excited to partner with ISSUU to extend the reach of Huffington magazine to allow an even wider audience to engage with the best of The Huffington Post,” said Arianna Huffington.
The Issuu app is available to download free in the Google Play Store, with the promise of an iOS version to follow later in the year.