LinkedIn Refreshes iPad App and Launches New “Intro” Feature for iPhone

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Posted 4 years ago


LinkedIn Refreshes iPad App and Launches New “Intro” Feature for iPhoneIt’s been a pretty hectic few weeks for all things Apple, with the release of two new iPad’s (Air and mini 2) and two new iPhone’s (5S and 5C), and you have every right to be feeling just a bit full up on the fruit. However, while many people are taking a little bit of time away from hearing about Cupertino, LinkedIn is getting all enthusiastic and has released some new iOS products for us all to enjoy.

Speaking at press conference in San Francisco on Wednesday (October 23), LinkedIn CEO Jeff Weiner revealed the latest version of the company’s iPad app, a brand-new email integration called Intro and a revamped Pulse app.

The new iPad app has clearly been influenced by the Facebook interface, focusing squarely on providing a service that is tailored to your needs. The activity feed now offers the obligatory social media options of Comment, Share and Follow, as well as LinkedIn’s own Join, while the search bar is able to remember your most visited places and keep them available for quick access. Other notable features in the update include the ability to swipe to connect with professional contacts and the addition of LinkedIn Influencer content, which displays stories and articles from important users.

LinkedIn Intro is perhaps the most interesting of the three apps revealed by Jeff Weiner and will place LinkedIn profile information in the default Mail app for iOS. With the feature, it will be possible to view profiles and photos to get to know whom you are dealing with, essentially acting like a kind of screening mechanism. The tool is built with technology from email start-up Rapportive, which LinkedIn acquired in 2012, and is basically an extension of that app integrated in to Mail for iOS.

Lastly, on the agenda was a new version of Pulse, the newsreader app that was purchased by LinkedIn earlier this year. The app gets an iOS 7-inspired design, with an improved reading experience and the addition of LinkedIn sharing options. The Pulse update is coming soon and, alongside the iPad app, aims to advance the ultimate goal of the company to “build the definitive publishing ecosystem”.

– Anthony Carter


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