Posted 12/04/2012 at 9:27 AM
Posted 5 years ago
Kleiner Perkins venture capitalist Mary Meeker, the respected Web and technology analyst, has released her 2012 end of year report, and as ever there are some interesting findings to stew over.
The report by the “Queen of the Net” is always a must read for those in the industry and is over eighty pages of statistics, analysis and estimates. The report, which was delivered on Monday evening, shows that 13 percent of all internet traffic now comes from a mobile device. That figure was just 4 percent two years ago and demonstrates how much smartphone and tablet use has grown since 2010.
According to the report, global smartphone users grew by 42 percent this year, with Meeker estimating that there will be 1.1 billion people with smartphones by the end of 2012. As expected, China is way out in front when it comes to the users, with some 270 million smartphone owners. The US is second with 172 million users and Japan trails way behind in third with 78 million.
Just 24 percent of the population of China owns a smartphone, while the figure in the US is 48 percent. In India the figure is just 4 percent – a total of 44 million people. Despite this, mobile internet traffic in the country has reached 60 percent. This indicates that there is plenty of room to grow, and of the 5 billion global mobile users owning an Android, iOS, or other smartphone device, little over 1 billion are smartphone users.
iOS vs. Android
When it comes to the battle of the big two operating systems, it is Apple that rule the roost in the US, and Meeker suggests that iPhones and iPads are having the same impact on the mobile web that the iPod had on the music industry. Meeker’s report says that iPhones have “ramped even faster” than the revolutionary iPod, but with three times the growth of the iPhone, it is the iPad that “leaves its siblings in dust”.
Black Friday internet shopping traffic was also up by 10 percent on 2011, at 24 percent, and iOS was the dominant force with four times the traffic of Android.
Globally though, it is Android that is the major player, boasting growth six times that of the iPhone. In the first 16 quarters on the market, Android phones have shipped more than 600 million, compared to just 100 million iPhones.
Mary Meeker’s report also looks at the way technology has changed our lives in the last few years, showing how smartphones have eclipsed cameras and social media is taking on newspapers.