Microsoft Offering Windows Developers $100 in Cash for New Apps

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Posted 4 years ago

Microsoft Offering Windows Developers $100 in Cash for New AppsStruggling with its Windows 8 and Windows Phone 8 platforms, Microsoft has launched a new marketing campaign to get developers creating new apps.

Both Windows 8 and Windows Phone 8 have failed to capture public imagination in the U.S. and, in the case of the WP 8 operating system particularly, this has a lot to do with the lack of top quality apps when compared to Android and iOS. In a bid to get developers on board, the Redmond based company is offering the perfect incentive – cold hard cash.

For every app submitted to the Windows Store and Windows Phone Store that is approved, developers will receive $100. Devs can submit up to 10 apps for each platform, potentially earning themselves a grand total of $2000. However, if you are interested then you’ll need to be quick – submission entry closes on June 30(2013) and the cash incentive will only be given to the first 10,000 entries.

As far as terms and conditions go, everything is fairly straightforward. Apps must comply with the usual Windows requirements and must do more than simply launch a web page. Cloned apps and apps strikingly similar to others already available are banned from the promotion.

If you have been successful with your submission, Microsoft will reward your efforts with the $100 payment by virtual Visa card. As well as cash, the company is also enticing developers with further revenue incentives, allowing everyone that generates over $25,000 or more in revenue from their app to receive up to an 80% cut. That’s higher than is offered by both Android and Apple, but earning that sort of revenue will obviously be more difficult than on the market leading platforms.

Only time will tell whether Microsoft are gunning for big numbers with this campaign, or more high quality apps as found on the Google Play Store and the Apple App Store; but one thing’s for sure, if you’re looking to get developers on board, cash is probably the way to do it.

– Anthony Carter

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