Mobile Statistics

Between 500 million and 1 billion people will access financial services by mobile by 2015, depending on estimates.

The most used mobile apps in the US are games; news; maps; social networking and music.

In January 2012, 8.49 percent of Website hits/pageviews came from a handheld mobile device, according to StatCounter.

Of people who react to seeing a mobile ad: 42 percent click on the mobile ad; 35 percent visit the advertiser’s site; 32 percent search for more information on their phone; 49 percent make a purchase and 27 percent call the business.

1 in 8 mobile subscribers will use m-ticketing in 2015 for airline, rail and bus travel, festivals, cinemas and sports events.

43 percent of smartphone owners have used their mobile device while in a store for a shopping purpose.

33 percent of smartphone owners have shared their location with retailers by using the map feature on a retail app, via a check-in service.

Worldwide mobile payment transactions will surpass $171.5 billion in 2012, up 62% from $106 million last year.

64% of smartphone owners are now using their mobile devices to shop online.

Of the 53% of consumers who have stopped an in-store purchase as a result of using their mobile phone, 38% have done so because they found a better price in another store, 30 percent because they found a better price online.

73 percent of consumers say they have used their mobile phone in a store.

Mobile coupons are most popular at grocery stores, (41% of mobile shoppers said they used coupons there), department stores (41%), and clothing stores (39%). At electronics stores, the majority (73%) read reviews, compare prices (71%), and scan QR codes (57%).

74% of smartphone owners used their devices to get directions and other location-related information as of February 2012 — up from 55% last May.

54% of people who use their smartphones in the store are looking up other local stores’ pricing, while 53% are looking for online pricing.

44% of advanced device owners are looking for coupon opportunities on the devices and 17% have already purchased a product via mobile platforms.

50% of smartphone shoppers use a GPS/mapping app to find a retail location; 44% access the site of a retailer where they typically shop; 34% downloaded a retailer’s app; and an equal number (24%) search for a coupon to use at checkout or use a barcode-scanning app to comparison shop.

Nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone.

64% of affluent app users say they view brands with mobile apps more favorably.

85 percent of merchants say mobile commerce is a focus in 2012, up from 68 percent in 2011.

85 percent of merchants say mobile commerce is a focus in 2012, up from 68 percent in 2011.

Mobile search will generate 27.8 billion more queries than desktop search by 2016.

eMarketer estimates that there will be 115.8 million smartphone users in the US by the end of 2012, with that number growing to 176.3 million by 2015.

47% of smartphone owners rely on smartphones to find out more information about a product and 36% use their phones to read product reviews on retail websites.

62% of shoppers search for deals digitally for at least half of their shopping trips.

50% of U.S. cellphone users have smartphones.

55 percent of consumers express an interest in mobile coupons but only 10 percent have actually received one from a merchant.

66% of Americans ages 24-35 own a smartphone.

21 percent of consumers search for a coupon on their mobile device while in a store.

80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message.

43% of mobile shoppers have downloaded a retail app.

By 2015, 81% of U.S. cell users will have smartphones.

53% of American consumers use their smartphones to access search engines at least once a day.

Mobile Games Revenues Will reach $11 billion Globally in 2015.

140 million iOS users are sending 1 billion iMessages every day.

64% of mobile phone time is spent on apps.

61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site.

By 2015, 81% of U.S. cell users will have smartphones.

53% of American consumers use their smartphones to access search engines at least once a day.

Mobile Games Revenues Will reach $11 billion Globally in 2015.

140 million iOS users are sending 1 billion iMessages every day.

64% of mobile phone time is spent on apps.

61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site.

20% of telecom, 30% of restaurant, and 25% of movie searches are mobile.

98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes.

SMS has 8 times the response rate of email.

50% of smartphone owners have scanned a QR code. 18% of those have made a purchase after scanning.