Posted 10/16/2012 at 10:17 AM
Posted 5 years ago
The internet has totally changed the way we go about consuming news. Where once our fix of the latest stories came from television and radio only, the Web has given us more content to consume in a day that we could ever manage in a lifetime.
Nowadays, most people read news on their smartphones and tablets and there is no shortage of choice. However, if you were to ask Circa CEO Matt Galligan, the content that is already available isn’t really that good – which is where Galligan’s new app comes in.
“The content gets a different design, so that it fits on the screen and the fonts look appropriate, but the content itself hasn’t changed,” Galligan said to All Things D. “The time that you consume with this device is dramatically different.”
Circa launches today on iOS as a free download and will provide news in a completely different way than you are used to – delivering content in “flash card” segments as opposed to the traditional news article format.
“Rather than trying to shoehorn existing content into a new environment, we’ve created the first truly mobile-first news experience,” said a blog post on the Circa site. “Circa brings comprehensive yet to-the-point news updates delivered in an engrossing mobile experience.”
Galligan and co-founder Ben Huh – creator of the Cheezburger Network – have understood the fact that most of us use our phones as a way of filling time, usually when we are waiting for a bus, or waiting in line for a coffee. In my case, what generally happens during this time is that I will scroll through the various news stories clicking on something that interests me, and then maybe read a quarter of the story to get the gist before moving on to the next one. And I know I am not the only person that does this. What Circa does is cater to our short attention spans by breaking down stories into segments of stats, quotes and pictures – providing us with everything we need to know in a concise manner.
“Each story on Circa has the same details you’d find in traditional articles, but broken down into individual chunks of information that are much easier to consume,” says the Circa blog post. “It’s the facts, without the fluff.”
Circa has a team of 12 writers in the U.S., U.K. and China who will produce the stories that matter “and easily keep them up to date as new details emerge, providing great coverage around the clock.”
You can check a video of Circa in action here.