NFL’s First Web Game To Be Streamed Live By Yahoo For Free

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Posted 2 years ago

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110px-National_Football_League_2008.svgThe National Football League is poised to live-stream the first game on the Internet, and now the public will have an idea of when that game will take place.

It was announced Wednesday that the NFL would broadcast the tilt between the Buffalo Bills and the Jacksonville Jaguars taking place in London, England on October 25th.

They are partnering with Yahoo to make this possible, and it will be free of charge to anyone who wishes to tune in.

It’s been reported that Yahoo paid the league close to $20 million to get the rights to broadcast the game.

CBS will produce it per their usual schedule during the regular season.

The potential behind this event is significant. The NFL’s media business director is looking forward to it being a great experience even if there could be mishaps with web broadcasting.

He added,  “But this is one of the reasons we’re doing it — to figure out how close are we to high quality streams of our most valuable property.”

The streaming quality is an important footnote as both parties hope to increase their visibility with the game’s airing.

For the NFL, it’s another chapter in their initiative to make American-styled football an established global game by airing the game worldwide. Fans in Europe will get to see the matchup in the afternoon, while those fans Stateside will be looking forward to an early start to their football Sunday – 9:30 A.M. for the East Coast and 6:30 A.M. for those on the West Coast.

Judging by the success its had with previous games in the United Kingdom, and previous ventures(remember NFL Europe?), this could only be the beginning for future webcasts.

For Yahoo, it marks a long-desired leap into streaming video outside of their burgeoning television programming offerings, and possibly more partnerships to stream other events if this proves successful.

Christopher A. Smith

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