Posted 07/30/2013 at 10:27 AM
Posted 3 years ago
Nokia’s Lumia series of smartphones look great and are excellent to use, and this has been reflected in record sales of 7.4 million in the second quarter of this year. However, Nokia is still a long way behind Android and Apple and it seems that the Finnish phone maker might have an idea why that is: Microsoft.
A relationship that has seemed so strong has suddenly hit the rocks as Nokia has blamed Microsoft for the poor app selection on Windows Phone. In an interview with the International Business Times, Nokia’s vice president Bryan Biniak said that his company are happy with the progress that it has made with Windows Phone thus far in the relationship, although if they are to compete with the market leaders, Microsoft needs to have apps that consumers love on the operating system.
Windows Phone is lacking a number of big-names apps including Instagram and Netflix, and Nokia has even asked Facebook to bring the former to the OS in the past to no avail. The issue, Biniak believes, is the fault of Microsoft, explaining during his interview that the Windows manufacturer’s priorities lie with hardware and Xbox.
“We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that’s not there, that’s a missed opportunity of a sale,” Biniak said.
“We are trying to evolve the cultural thinking [at Microsoft] to say ‘time is of the essence.’ Waiting until the end of your fiscal year when you need to close your targets, doesn’t do us any good when I have phones to sell today.”
“People rely on applications for their day-to-day life and if you don’t have something which I use in my day-to-day life I’m not going to switch [operating systems] because I don’t want to compromise the way I live my life just to switch to a phone.”
Further stabbing the knife into Microsoft, Biniak added, “It’s not just about the hardware; it’s about the tools that are on the hardware. You can’t sell a phone without the apps, you just can’t.”
“As a company we don’t want to rely on somebody else and sit and wait for them to get it right.”
Microsoft does have several partners for the Windows Phone platform, but Nokia is the most important and the most consistent, putting out a steady stream of solid and innovative smartphones over the past two years. Windows Phone has been unable to keep up with the pace of Nokia, and the Finnish company has every right to feel aggrieved that apps are not up to the standards of the phones.
Pull your finger out Microsoft, or Nokia just might take its hardware elsewhere.