Nokia ‘Exceeds Expectations’ by Selling 4.4 Million Lumia Smartphones in Q4 2012

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Posted 5 years ago

The Nokia Lumia range of Windows Phones is one that has received widespread praise from reviewers for its unique and stylish design and slick UI, and in the Lumia 920, the Finnish company has manufactured one of the best smartphones on the market. Despite this, sales have yet to come close to the likes of what Samsung and Apple are posting, as many consumers are seemingly put off by the Windows Phone OS. So it will come as a surprise to many people (maybe even some Nokia employees), that 4.4 million Lumia smartphones were sold during the fourth quarter of 2012.

Nokia’s announcement came as the company released preliminary earnings for the quarter, revealing that, for the third quarter running it made a profit, largely thanks to the increase in sales (which has been greater than expected) and lower operating costs. Nokia’s stock exchange release also revealed that the company expects its Direct & Services segment to have an operating margin of between break even and positive 2 percent.

The net sales of ‘Smart Devices’ totaled approximately 1.2 billion Euros ($1.57 billion) with volumes of 6.6 million, of which 4.4 million were Lumia devices. Of course, the holiday shopping season will have greatly helped Nokia achieve a strong quarter, but let’s take nothing away from the company, as they beat sales numbers for Q3 (2.9 million) and Q2 (4 million) of 2012.

Overall, Nokia sold 15.9 million smartphones for Q4. A massive 9.3 million of these were budget Asha phones, which are popular in South America, while 2.2 million were Symbian smartphones, meaning that Lumia has finally surpassed Symbian in sales.

“We are pleased that Q4 2012 was a solid quarter where we exceeded expectations and delivered underlying profitability in Devices & Services and record underlying profitability in Nokia Siemens Networks,” said Nokia CEO Stephen Elop in the statement.

“We focused on our priorities and as a result we sold a total of 14 million Asha smartphones and Lumia smartphones while managing our costs efficiently, and Nokia Siemens Networks delivered yet another very good quarter.”

On the back of the news, Nokia’s stock jumped almost 20 percent in pre-market trading and the company has said that it will provide more details on 24 January 2013 when fourth-quarter and full year results are reported.

– Anthony Carter

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