Nokia Forced to Apologize for Misleading Users over Windows 8 Lumia Phone Camera

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Posted 4 years ago

The launch of the flagship Lumia 920 – Nokia’s newest smartphone and the first to use the Windows 8 operating system – has been hotly anticipated for quite some time, with its significance to Nokia further heightened by last week’s announcement by Samsung that they were to also release a handset on the newest version of the Windows OS.

Well, the new Lumia range was launched in New York on Wednesday and went down pretty well, with those in attendance particularly impressed by the presentation of the Lumia 920’s optical image stabilization (OIS) technology. Nokia posted a video on YouTube and on their official blog showing split screen footage of a pretty young lady riding a bicycle. On one side of the footage was the video taken on an ordinary smartphone, on the other, footage shot using the PureView technology. When watching the video it is clear to see the difference between the two reels of identical footage – the video with OIS switched on is much smoother and defined. A clear example of how Nokia has taken image stabilization to the next level, right? Well, not exactly.

You see, thanks to some clever detective work from the guys over at tech blog The Verge; it turns out the brilliant footage that was admired by all was not shot on the Lumia. T.C. Sottek, the author of the blog for The Verge, points out the problem:

“…As you can see in the video above, there’s a curious reflection in the window of the trailer in the background. It’s not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he’s holding, we can reasonably agree it’s not a Lumia 920.”

Apology

After putting the issue to a Nokia spokesperson, The Verge’s suspicions were indeed correct – the PureView video is misleading. This has forced Nokia into damage limitation mode, quickly responding with an apology on their official blog.

“In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS,” says spokesperson Heidi Lemmetyinen. “Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.”

A new (clearly hurried) 16-second clip has since been put up on YouTube showing real side-by-side footage of OIS on the Lumia 920 versus that of a regular smartphone. To be fair, the PureView does produce excellent results and the OIS technology is clearly superior, which makes you wonder why Nokia ever bothered trying to dupe everyone in the first place?  The fiasco is certainly not the best start for what is probably Nokia’s most important handset to date.

– Anthony Carter

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