Pizza Hut Wants You To Order A Meal From Your Connected Car

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Posted 2 years ago

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Pizza Hut Wants You To Order A Meal From Your Connected CarPizza Hut has announced a partnership with Accenture to bring Visa Checkout to connected cars, in order to allow customers to order food from their car.

“By 2020 it is estimated that more than 250 million vehicles worldwide will include some form of embedded connectivity1,” says Bill Gajda, senior vice president of Innovation and Strategic Partnerships, Visa Inc. “As the number of connected cars on the road increases, so does our ability to bring secure online commerce to consumers everywhere. We initially focused on a specific use case – ordering a meal on your way home – but we envision a world where consumers can seamlessly make many of their everyday purchases from the car.”

This is how it will work:

Customers will place their order from the dashboard of their connected car using Interactive Voice Control (IVR). This will let drivers place their order while driving.

Pizza Hut is already using Visa Checkout in their stores, so it’ll be a matter of integrating an existing system into the connected cars.

Baron Concors, Chief Digital Officer at Pizza Hut said “We’re committed to offering speed and convenience to our customers when ordering online and this new connected car technology is the latest way for us to do that…We have the largest suite of mobile apps and are proud to be the exclusive pizza company to offer Visa Checkout, so with our history of innovation, it only made sense for us to be the first to test the beacon technology in cars.”

Accenture will be developing the apps and integrating he technologies to pull it all together.

Anand Swaminathan, Global Growth and Strategy lead for Accenture Digital said “We are pleased to team with Visa to explore the future of Internet of Things-based commerce by building the connected car commerce prototype…Visa has great vision in this space and continues to innovate and explore new ways to make purchases more convenient for consumers, setting the bar even higher in terms of friction-less payment transactions.”

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