Posted 05/04/2015 at 10:00 AM
Posted 2 years ago
Reddit has finally stumbled upon a way to monetize its now 71 billion page views and 160 million unique MAUs by offering a premium Gold membership allowing paid subscribers the ability to customize the look of the site for $4/month and $30/year.
Many of these themes were created by Redditors themselves, who had customized subreddits prior to the introduction of the premium option.
The site raised $50M last year in one of its first major funding round to date and is now in the process of experimenting with its business model in order to generate revenue.