Posted 03/12/2013 at 9:36 AM
Posted 4 years ago
Given the massive popularity of Angry Birds, a cartoon spin-off was always likely to happen at some point, and makers Rovio finally announced last month that “Angry Birds Toons” would be introduced by mid-March. Yesterday, the company gave eagerly awaiting fans some further news by revealing that the cartoon will ready to enjoy through any of the Angry Birds games, from this weekend.
Starting on 16 & 17 March, Rovio’s first foray into the world of animation will appear in a new dedicated “Channels” button inside all games including Angry Birds Space, Bad Piggies, Angry Birds Star Wars and, of course, the original game.
Speaking on the company blog, Rovio CEO Mikael Hed revealed that Angry Birds games had been installed some 1.7 billion times. By adding the new Channels feature, the cartoon can certainly look forward to a large viewer base. And it’s not just smartphone and tablet users that can enjoy the new animation; Rovio has also announced a partnership with Comcast that will see the show aired on all its video platforms, including Xfinity on Demand, the Xfinity app on Samsung’s Smart TVs and the Xfinity online channel. Roku boxes and other platforms are set to follow.
Speaking on Rovio’s intention to rival the Disney’s and MTV’s of this world, Mikael Hed said, “We’re delighted to introduce all this through our new channel, with easy and instant access to the stories in the palm of your hand. With over 1.7 billion downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow. Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey towards becoming a fully-fledged entertainment powerhouse.”
Angry Birds Toons will feature 52 episodes, a new one every week.
“We want to combine the feel of cartoon classics with modern twists on an unprecedented scale. Our team has been working tremendously hard to once again delight our fans with a new way to experience these loveable characters”, said Head of Animation at Rovio, Nick Dorra.
If the cartoon is anything like the game, then it looks like Angry Birds Toons could be a show for the whole family to enjoy. I know I’ll be tuning in!