Posted 11/18/2013 at 4:43 PM
Posted 4 years ago
Salesforce.com plans to establish itself as a full-service CRM (customer relationship management) development platform for social media and mobile devices, with the launch of Salesforce1, which is scheduled to be unveiled at the Dreamforce conference in San Francisco.
While the Force.com development platform has long been available to consumers and partners, Salesforce.com insists that Salesforce1 is more than a mere rebranding of the same technology.
For example, it offers 10 times as many APIs (application program interfaces), along with new components for building user interfaces, according to Michael Peachey, Senior Director of Solutions Marketing.
Salesforce1 also offers a new mobile app that provides customers a unified way to use Salesforce’s apps, custom-built apps, and third-party-purchased apps.
All in all, it’s a revolution in mobile interfacing.