Posted 08/27/2014 at 12:02 PM
Posted 3 years ago
Salesforce, the industry standard in CRMs, has launched the Salesforce1 Community Cloud. Based on an earlier product that let companies build their own communities, the Community Cloud will let customers ask tricky tech questions and connect a la LinkedIn, but all through the Salesforce interface. In addition, questions and comments that go unanswered will be automatically directed to a help desk, streamlining things on Salesforce’ end.
The new product is essentially the same as the older communities product, but by providing a clouded option and putting the time and money into developing a responsive interface it shows Salesforce is serious. Serious about creating a continuous customer experience and serious about building a social community. In the same thread, they’ve partnered with Deloitte Consulting for help kickstarting their social community.
This development is arriving at the perfect time. Social engagement is more desired by customers then ever, stakes are higher with lower customer tolerance for poor mobile design, and everyone is after a totally inclusive experience. Community Cloud will help Salesforce deliver on those demands.