Posted 11/09/2012 at 9:28 AM
Posted 5 years ago
Samsung seems to be on a bit of a roll at the moment. After posting record profits of $7.4 billion and becoming the dominant player in the smartphone market with a record 35 percent market share, new figures published by analyst Strategy Analytics have revealed that the flagship Samsung Galaxy S III is now the world’s leading smartphone, outselling the Apple iPhone 4S for the first time.
Having recently passed the 30 million mark in sales, the research from Strategy Analytics’ Country Share Tracker service has revealed that Galaxy S III shifted 18 million units during this year’s third quarter, compared to 16.2 million iPhone 4S handsets over the same period.
According to the analyst, a large (4.8 inch) touchscreen, extensive distribution across dozens of countries, and generous operator subsidies have been the main factors in the S III climbing to the top of the sales charts.
The premier Galaxy claimed 10.7 percent of the market in Q3, with the iPhone 4S taking 9.7 percent; however, the analyst believes that Samsung’s stay at the top may be short lived.
One of the reasons for the drop in sales of the iPhone 4S is thought to be related to customers holding off purchases in anticipation of a widely expected iPhone 5 upgrade at the end of the quarter, the analyst said. The latest iPhone was released on 21 September and shipped a reported 6.0 million units during the quarter, taking 3.6 percent of the market. It is the high demand for the new iPhone that leads Strategy Analytics to make this statement in the report: “We expect the new iPhone 5 to out-ship Samsung’s Galaxy S3 in the coming fourth quarter of 2012.” Adding: “Apple should soon reclaim the title of the world’s most popular smartphone model.”
Whether Apple does reclaim top spot or not, Samsung has shown that the competition is catching up and the Cupertino based company no longer has everything its own way in the smartphone market. The Q4 figures will certainly make for interesting reading.