Samsung Set to Extend Lead over Apple in Smartphone Sales

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Posted 4 years ago

Samsung are currently top dog when it comes to smartphone sales, and according to analyst firm Strategic Analytics, the lead that the Korean company has over its rivals, most notably Apple, is set to extend in 2013 with a year-on-year growth in smartphone sales of 35 percent.

Speaking to Reuters, Strategic Analytics estimates that Samsung will sell some 290 million smartphones in the coming year, with the company helped considerably by the vast number of handsets that they have on the market.

“We expect Samsung to slightly extend its lead over Apple this year because of its larger multitier product portfolio,” said Neil Mawston, executive director at Strategic Analytics in an email to Reuters.

The 290 million sales predicted by the analyst firm is a significant increase from the 215 million projected for 2012, and Mawston also estimated that total worldwide sales of smartphones would increase by 27 percent to 875 million, giving Samsung around 33 percent of the market.

Apple’s share of the market is expected to rise by 1 percent and hit 21 percent, with sales projected at 180 million handsets.

Samsung’s huge portfolio of handsets gives them a clear advantage over Apple, although the launch of much-rumored ‘iPhone mini’ could see Cupertino compete with its biggest rival further down the pricing ladder. While Mawston does believe we will see a smaller device from Apple, he predicts it will not be this year.

“We think Apple will have to launch an ‘iPhone Mini’ at some point over the next three years to address the hundreds of millions of prepaid users worldwide that cannot afford the current iPhone,” he said.

“The iPhone 5 is growing fast and profitably right now, so there is little incentive for Apple to launch an ‘iPhone Mini’ this year. We expect the iPhone Mini to be more likely next year, in 2014 when … Apple will be forced to discover fresh growth streams.”

Once behind Apple in market, Samsung has gone on to surpass its great rival to become the world’s largest smartphone manufacturer. In 2012, research by iSuppli also revealed that the Korean company had ended Nokia’s 14-year reign at the top to become the largest cell phone brand in the world. If we are to believe Strategic Analytics, it looks like Samsung will not be surrendering its crown any time soon.

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