– The Selfie-Only Social Network for iOS

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Posted 4 years ago

HR – The Selfie-Only Social Network for iOS

In 2013, it’s impossible to own a smartphone and not use it to take a selfie. The combination of smartphone camera and social networking has turned us into a world of posers and has taken strange facial expressions to a completely new level. If you are of the belief that, like all crazes, #selfie will eventually crash and burn, think again.

New app,, is a new social network dedicated solely to the vanity image. Available now for iOS, the social-network bears similarity to Instagram in the way it displays a timeline of photos from people that you follow; however, unlike its better-known counterpart, photos cannot be filtered, fixed, or sharpened. is a totally no-frills experience. There is no room for comments and photos can only be taken and uploaded via the front-facing camera – meaning no holding the phone in front of a mirror!

“We thought about online communication, and we realized that while people enjoy looking at images of sunsets and your food, we actually prefer to see images of our own faces,” founder Joshua Nguyen told Today.

Users of the app will be able to choose how long they wish a selfie to stick around for before self-destructing – with options of 4 hours, 3 days, and 2 weeks. Nguyen said that, as well as being for storage purposes, the Snapchat-like self-destructing feature was a calculated move.

“When it’s permanent, people feel like their selfie needs to be really good, which makes you less likely to share it,” said the former Flickr and Tumblr employee. “By keeping it temporary, it’s less about what you look like and more about sharing what you’re actually doing.”

The flip side to this is that there are no privacy settings. Images uploaded can be seen by anyone until they self-destruct.

So what of the comments? I mean, can a social network ever be a social network without comments? Well, Nguyen has a pretty clear reason behind his disabling of the comments; one that he hopes will bring about “huge change” in social interaction.

“This is a real app where people can confront who they really are and their identity through an easy way to capture themselves at any time,” Nguyen said. “Our focus is on your regular day and less on those look-at-me moments.”

With no commenting, Nguyen hopes there will be no fear of judgment that people face when uploading on other social networks. One selfie is responded to with another selfie and there’s something quite nice about that.

Whether you love them or hate them, there’s no denying that selfies are here to stay, and with, there will always be a place to show off your best expression. is available to download free from the iTunes App Store.

– Anthony Carter


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