SEO Tips For Websites With Infinite Scrolling

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Posted 3 years ago


SEO Tips For Websites With Infinite Scrolling

Although websites offering infinite scrolling pages are liked by users, Googlebot never appreciates them. This is because infinite scrolling doesn’t allow search engines to access the site as a user, if they do not possess the ability to scroll to the bottom of a page. Ability to click to “load more” or to click to load the next page in a series is also required in this case.

Without the ability to access content, the search engine spiders cannot make it appear in search results. With infinite scrolling, most spiders normally can’t access content, which reduces the chance of the content appearing in search results.

To ensure that Googlebot can access all the linked items in a website with infinite scrolling, the webmaster or the CMS administrator need to create a paginated series that coincides with the infinite scroll.

Google states that when changed to a paginated series, infinite scrolling pages become more search friendly. The reason is that a paginated series offers each component page a related Meta title. This Meta title comes with rel=next/prev values declared in the tag.

A demo has been created by John Mueller, Google’s Webmaster Trends Analyst, for infinite scroll pagination. The demo explains two primary search engine friendly characteristics of an infinite scroll page. They are:

  • All individual items are accessible.
  • Every single item is listed just once in the paginated series.

Google offers many other SEO tips for Infinite Scrolling pages. Some of them are mentioned below:

  • Break up the content of your infinite-scroll page into component pages. This will make it easy to access the content even when JavaScript is disabled.
  • Ensure that when visitors come to a page directly, they can easily find the things they are looking for on that particular page.
  • Each page should have a decent load time.
  • There should be no overlap in content between each component page.
  • It’s important that each component page possess a full URL, which can be accessed separately. “rel=next” and “rel=prev” values in the tag – this pagination should be configured with each component page.
  • Implement pushState for any action done by a user that looks like a click or rotating of a page.
  • Check if the page values adjust as the user scrolls up or down.

Once you start applying the above tips, you will be able to ensure that your pages with infinite scroll become fully search engine friendly. All the content on your site will also become accessible to Google’s crawlers.

– Ady Sachdeva


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