Shazam Reaches 250 Million Users, Expands Social TV Features

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Posted 4 years ago

There are few people that own smartphones that do not have, or are not familiar with, Shazam. It has just been announced that the music identification app has reached 250 million users worldwide. That is not just people that have downloaded the app on to their phones, but have actually put it to good use to recognize a piece of music that they are unfamiliar with.

“With more than a quarter of a billion people who have used Shazam worldwide, no other app has our scale when it comes to offering the opportunity to engage with the media that interests them the most, whether it’s music or television,” chief executive Andrew Fisher said in a statement.

This announcement puts Shazam on the list of the top ten most downloaded apps and cements their place as the best application of its kind. On the back this news, Shazam has also announced an expansion to their social TV features, in a bid to take a share of the growing market in the US. Shazam had previously made the move into television thanks to partnerships with shows such as American Idol, and various advertisers; this new expansion transcends those partnerships and allows users to tag any show on any channel.

More than music

The app will work in the same way when watching a TV show as it does when trying to identify music in a coffee shop. You simply open the app, tap the button and let Shazam get to work. Identifying what the TV show is will be possible via your remote, so instead Shazam will deliver information on the cast of the show, trivia, news, Twitter feeds, and of course, music. There will also be links to sites such as Wikipedia and IMDB and soundtrack details.

Shazam are saying that they have over 160 channels covered from terrestrial, cable and satellite (although it will not work on some local content); this will have them rivaling the likes of GetGlue, Miso and the Yahoo-owned IntoNow. With the app already featuring on quarter of a billion smartphones, don’t expect it to be long before Shazam are dominant force in the emerging social TV market.

– Anthony Carter

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