Posted 05/19/2015 at 9:46 AM
Posted 2 years ago
In a move that’s sure to raise the eyebrows of those associated with the streaming music industry, Spotify has sealed the deal on a new partnership with a retail giant.
Spotify and Starbucks Coffee have announced that they are entering a multi-year partnership that will see the streaming music occupy a prominent place within all Starbucks stores in the United States.
Spotify Premium will be offered to all of their current employees in those stores for free. In turn, the ‘partners’ will be able to provide their own playlists to be heard in stores, although how they will has yet to be disclosed by both companies.
Customers won’t be left out in the dark, though. Those that are Spotify users will have access to the sounds by way of a dedicated section of the Starbucks app.
The joint deal is a double espresso-sized jolt in that Spotify Premium subscription holders will be able to earn ‘Stars’ in Starbucks’ loyalty program, being the first third-party company to be involved with the offering.
In addition, Starbucks will heavily promote Spotify Premium in the 7,000 U.S. locations.
The initiative will begin to be unveiled in the fall, with eyes on expansion to the chain’s locations in Canada and the United Kingdom.