Posted 06/30/2015 at 9:26 AM
Posted 2 years ago
Apple is looking to stake a claim in the home of finely-crafted timepieces – Switzerland.
The Apple Watch made its debut in the country last Friday via their store in Zurich.
Close to 40 people were waiting patiently on line to get the chance to purchase the smartwatch.
The majority of those waiting were under 30 years old, and it’s that target base that Apple looks to sway to its device.
Some were intrigued by the smartwatch, while others weren’t too enthused.
Traditional Swiss watch manufacturers have no doubt viewed Apple’s entry into the watch market with a bit of dread — the industry has been struggling with currency conflicts between the Franc and the Euro, as well as lessening demand from China, their biggest foreign market.
In response, these companies are now developing their own smartwatches.
Swatch, based in Biel, Switzerland, will produce a model that allows users to make easier mobile payments.
Other manufacturers looking to follow suit are the high-end brands TAG Heuer and Montblanc.