Posted 12/07/2012 at 8:12 AM
Posted 5 years ago
It’s been a long wait folks, but it has finally happened – T-Mobile USA has signed a deal with Apple!
The Deutsche Telecom owned company revealed the news that some people thought never possible with a statement online, saying “T-Mobile USA has entered into an agreement with Apple to bring products to market together in 2013.” The statement stopped short of mentioning a particular Apple device by name, but it was revealed later in an updated article by the LA Times that the device would indeed be the iPhone.
“John Legere, chief executive of T-Mobile USA, has confirmed the network will carry the iPhone. Talking about upcoming smartphones T-Mobile will carry, he held up an iPhone, saying the list included the Apple device,” reported the Times. One would assume that that would mean T-Mobile USA stocking the iPhone 5, iPhone 4S, and iPhone 4, although the iPad is not likely. Sales of tablets from mobile carriers in general are not all that strong, so iPad deals may not prove lucrative.
As we all know, T-Mobile USA is the only one of the four major US carriers not to offer the iPhone and they have never been shy in telling the world how much they would love to offer the popular device. Just last month at the Morgan Stanley 12th Annual Technology, Media and Telecoms Conference in Barcelona, T-Mobile USA CCO Jim Alling said: “Make no mistake about it: We would love to carry the iPhone. However, we want the economies to be right for us.” Obviously the economy issues have been addressed.
T-Mobile’s attempts to cater to iPhone users has even seen them go to the lengths of advertising Apple’s phones in stores, showing iPhone owners how good their data service is compared to other carriers that actually stock the iPhone, and hoping that it is enough to tempt people into unlocking their devices.
With the MetroPCS merger and T-Mobile USA’s plans to develop their own LTE network, the timing of this Apple deal has worked out very well and could see the company prosper in 2013 and close the gap on Verizon and AT&T.