Target CEO Says: “Uber Could Certainly Be A Partner Someday”

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Posted 2 years ago


Target Settles Data Breach Class Action Lawsuit For $10 MillionYou might not think of Target and Uber in the same light, but recent shifts in the industry may make the pairing more than likely.

The topic came up for discussion during an interview of Target CEO Brian Cornell at the Code Conference held in Rancho Palos Verdes, California on Wednesday afternoon.“We won’t take anything off the table right now.”, he remarked when asked about a possible collaboration.

Uber has been actively exploring possibilities in providing merchandise delivery to customers, and their recent hire of Tom Fallows last year bolsters that initiative.

Fallows was previously the head of Google’s own same-day delivery service.

Target has been working to put together an outreach to a growing consumer base that is steadily relocating to the larger environs of urban cities.

The retail giant, known for its massive store properties, does have smaller “city center” stores within these areas and have started to see how even smaller stores dubbed “Target Express” would fare with these customers.

For Cornell, the goal is to have Target on pace with other retail outlets like Amazon and doing so means increasing their presence where their customers are now living.

To that end, Uber’s recent plans could make for an intriguing partnership with a company that already has a dedicated group of customers.

Christopher A. Smith


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