Posted 03/26/2014 at 10:42 AM
Posted 3 years ago
The New York Times has introduced a new lower-priced subscription plan.
NYT Now, curated and geared specifically for the mobile audience has a price tag of $8 every four weeks. if you’re already a New York Times subscriber, there’s no additional charge for you to access NYT Now.
The New York Times has also released another new plan, Times Premier.
Both new plans will be available beginning April 2.
Denise Warren, executive vice president for digital products and services said “Two other apps — one focused on food, the other on opinion pieces — will be introduced this summer.”
She added “We see it as three options…“Essential, which is NYT Now; extensive, which is the core subscription package; and exclusive, which is the premier plan.”
Jill Abramson, executive editor of The Times said “The newspaper ‘is like a full meal’ but many of our readers don’t have the time to read it all.”